The Benefits of Email Marketing

Email marketing is perhaps the most cost-effective direct marketing method, enabling marketers a degree of targeting along with the luxury of full tracking and analytics to measure and tweak results. By allowing direct delivery of targeted marketing message to voluntary recipients, an email marketing campaign can ensure business owners a solid ROI and deliver high-margin revenue.

It also allows for the possibility to test new ideas and closely track metrics. As a result, it remains an increasingly popular form of direct marketing among online business consultants and business owners alike, with growth far outstripping other marketing channels. 
 
So what are the benefits of this marketing avenue, and to what extent does it represent an attractive option for businesses looking to generate more sales leads?
 
The benefits of email marketing are multifaceted, and have seen it rise to one of the most commonly used direct marketing channels by online business consultants and business owners. By 2011, as use of it continues to grow, it is projected that sales generated from it will reach $37 billion. Because of the targeted nature of this kind of marketing, particularly with double opt-in subscribers, selling to email prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy from you.
 
On average, it takes an average of communications with a prospect before they spend any money. With email marketing, you have the opportunity to build this proximate relationship and effectively and quickly turn lukewarm leads into sales. What’s more, with very little cost associated with sending email marketing messages, the benefits for your business can be profound. 

It’s also important to bear in mind that over time, you will have the opportunity to refine and test different campaign factors, to generate a closer relationship that generates even more in revenue in the future. Working with online business consultants to refine your marketing plan and email campaign, it is possible to constantly revise the formula upwards to deliver even more of a return on your campaign spend.
 
Email marketing opt in subscribers are also low-cost leads going forward, making it a popular marketing method for online business consultants. The cost of attracting a new lead is 5 to 10 times more expensive than retaining and selling to an existing one, thus capturing leads and marketing through an email autoresponder makes for an opportunity to sell to the same prospects going forward, multiple times over. Not only does this increase revenue per lead, but also decreases or even eliminates the cost of attracting new leads, to ultimately deliver more profit, regardless of the sector in which you operate.
 
Thus the advantages of implementing email marketing make it a worthwhile practice for a growing number of businesses. Most online business consultants will tell you the benefits of email marketing and the impact it can have on your business. Low-cost and high0impact, email marketing is fast becoming the mainstay of many businesses’ online marketing, delivering a measurable return on investment and driving more fresh sales prospects in the process.

How Can I Get Rich With Affiliate Marketing?

Most of the time, people start an online business as an affiliate marketer because it is the easiest way to build a business: you only need to promote somebody else’s products without having to create them. But not all business people tend to rake profits with affiliate marketing. Most of them only join an affiliate program but never get anything except for a big zero goose egg.

So how can you be a super affiliate who gets a six-figure income per month, like Ewen Chia, as an example? These are three key points that you need to do:

1) Build a list.

Never ever send a visitor directly to the sales page. Most of the people tend to promote their “naked” links which usually end up directly to the sales page. If you do this, it does not benefit you at all.

You will only depending on the sales page conversion, and even that is not at your benefits!

Without a list, you cannot give extra value to the customer. You don’t get to offer them bonuses, extra valuable reports, and even future sales. On average, a sales letter gets around 2% conversion. That means 98 out of 100 people that you send directly to the site will not buy.

If you do not capture them in your list, you miss the chance of promoting future sales to those 98 person.

So, build your list, and promote your list instead of your affiliate link.

2) Presell the offer.

Ken Evoy says that “effective pre-selling is the presentation of top-notch, editorial content, blending in *naturally* the benefits of a product or service as they pertain directly to your audience’s unique needs.”

In other words, you got to provide valuable content that gets your readers to trust you. Only with that valuable information, you blend in product and/or service recommendation that directly relate to the information you have provided, particularly emphasizing the BENEFITS of those products and/or services.

As a conclusion, never say to your prospective customers “Hey, buy this product because it will make you rich overnight!”. Instead, say “Hey, I managed to make more money when I follow this guide. It gives you benefits of how to craft a good sales letter, and it will convert more prospective buyers!”.

3) Create an incentive.

What’s differentiating you with millions other affiliate marketers? Why does customer need to buy from you instead of buying from him or her? What do I get when buying from your affiliate link?

These are questions in the mind of customers each and every time they’re shoved with affiliate link. You got to create an advantage with your affiliate offers in order to outsell other affiliates. Create a suitable bonus that will make your customer’s life easier, so they will have enough reason to buy from you.

And when they buy from you, you rake in the commission!

There you have it – three quick and easy ways to start banking bigger affiliate paychecks.

How the Experts Generate Direct Sales Leads – Qualified Leads for Free

When it comes to generating direct sales leads & qualified leads for free, every MLM distributor wants to know how. Understanding business sales leads, how to find leads and how to attract free MLM leads like the pros are three key ingredients. I will explain each of these concepts in this article, and show how you can leverage them to create your own stream of free network marketing leads.

The Importance of Business Sales Leads

Business sales leads are the backbone of any business organization. Specifically home based business leads generation is the lifeblood of a growing organization. Without business opportunity leads, regardless of the source, the business will die. The central problem facing most direct sales distributors is “Where am I going to get network marketing leads that are of the highest quality?”

Of course, in this e-commerce environment in which we live, online lead generation is the solution. You can easily capture a few hundred highly targeted prospects each week this way. But where do you find that or develop the skill set to generate high quality leads? The simple answer is through network marketing training. That’s not always easy but in the next paragraph I’ll share some insight into what that training should entail.

How to Find Leads

The most obvious way of finding prospects for many years has been through lead generation services. In this day and age there is absolutely no need to pay anyone for leads especially those that everyone else is using. One very well noted MLM company reports its average distributor pays over $1,200 per month on leads! That’s absurd; wastes good money; and doesn’t generate leads of the highest quality.

Quite honestly I have found article marketing to be the most effective means to address the challenge of “how to build traffic.” But not just any traffic. I’m talking about very focused traffic that is specifically looking for your product and is ready to buy.

Let me explain how to get free traffic through article marketing. People are searching the internet for solutions to their problems. Much like you did in finding this article. So the author’s mission is to introduce a viable solution to a problem through valuable content. If you succeed in doing that in the limitations of a short article, the reader will click on your link for additional valuable information and, hopefully, the rest of the solution to their problem. So understanding this let’s see how it’s done.

How to Attract Free MLM Leads Like the Pros

Although I have slanted this article for direct sales or MLM lead generation, it applies to any nature of sales. After all what business doesn’t want free sales leads? “Marketing online free” is an oft searched term on the Internet. Thus it is obvious people what to know how. So we write an article, the easiest way of attracting readers, for that subject or search term explaining three or four relevant points. All you need to do is pay a small fee for a domain name and hosting service that uses WordPress and you’re in business. You can literally begin attracting multi-level marketing leads within a few hours of reading this article.

Generating direct sales leads & qualified leads for free is easy and it’s fun! Most people understand the importance of business sales leads but don’t know how to find them so they go out and pay enormous sums of money for a few stale overused names. Why? That’s no way to find leads. You can begin attracting very well qualified leads today or at the very least within just a couple of days by writing meaningful articles that address people’s problems.