Email Marketing SIMPLY Revealed

Email marketing is a form of direct mail marketing using electronic mail to deliver your message to your audience. There are a number of reasons why email marketing is the preferred method of delivering direct mail.

The power of email marketing is in building an opt-in list of email addresses which you can market to via email.

To do this effectively you must have an autoresponder. An autoresponder is a program that you use in conjunction with your email list to effectively market to your audience. This tool is used to automatically email your customers at predetermined time intervals, with predetermined email messages and in a predetermined sequence of email message delivery. Specifically it can be used to confirm subscription to your email list, unsubscribe emails, and for ongoing communication and follow-up with your list.

Why is this important? Imagine having an email list of thousands. Now imagine having to manually, confirm subscriptions, unsubscribe and send emails to an email list of thousands on a regular basis. Not to mention determining who gets what emails, when to send those emails and also when not to send the emails that have already received a response. Again, imagine having to do this for thousands of email addresses, even if you did this for 100 email addresses it may still be too much for you to do alone. You would never get anything else done. An autoresponder handles all of this and more for you. I’m sure you will want to take advantage of this wonderful piece of technology.

Email marketing helps you become more effective and efficient with the following:

Selling to new prospects
Selling to existing customers
Promoting and advertising your or your affiliates product, service or business
Provide your customers with information, updates and upcoming events
For surveys, polls and other customer feedback
Reasons why email marketing is a direct marketers dream are as follows:
Cheaper to deliver

Eliminates the fulfillment cost of paper, envelopes and postage when sending direct mail
Easier to deliver
No waiting. No trips to the Post Office.
Quicker to deliver
Delivery is done at the push of a button. Therefore, you can email a list of thousands and as frequently as you feel comfortable.
Targeting Capabilities
Gives you the ability to target your emails by prospect, customer, interest, source and other possible distinctions.
Ability to track results of email
Track and measure the success of your email campaign. Learn what works and what does not by your CTR (click through rate). Determine what adjustments need to be made to have your emails convert better.
Create traffic to your website
When you send emails to your list you can provide links to send your prospects to anywhere you want on the web.
Builds familiarity, loyalty, trust and credibility
Your email list gets to know you better by establishing an ongoing relationship with you as you inform, entertain and provide value to your list.
An environment friendly paperless process
Not only can you save some trees, you can also save yourself some space in your office. The more files on your laptop, the less files on your desktop or in your file cabinet.
Things to consider when email marketing:
Spamming

Spamming is sending unsolicited commercial email (UCE) and unsolicited bulk email (UBE). Most folks views on UCE and UBE range from cautious, for various reasons, to just not being interested. Most SPAM gets blocked, ignored or deleted. To put this in perspective, ask yourself how many unsolicited emails have you read, commercial, bulk or otherwise? The conversion rate for spamming is not worth the risk for the trouble it can cause you. Spamming is against the law (See the CAN-SPAM Act of 2003) which can result in imprisonment, fines, a tarnished reputation and possibly a prohibition of working in the area of email marketing. The practice of “permission marketing” helps prevent you from being accused of spamming. With permission marketing you get permission from your prospect to email them. This is most effectively done through a double opt-in method. With this method, the prospect initially opts in to your email list and then a confirmation email is sent to your prospect. Your prospect must then confirm subscription to your email before your will begin emailing them. However, at anytime your prospect wishes not to receive your emails you must provide them in every email with a link to unsubscribe from your email list.
Constructing your email
You want to construct a well crafted email that is going to get results. This is done by making sure that from the subject line to the post script your email is purposefully written to get results. Next, you shape, hone and fine-tune your emails to always increase your conversion rate, on an ongoing basis.
The basics of email marketing are building a list, crafting a message to that list and making sure your messages are received while doing all you possibly can to get your messages read and converted. The more advanced aspects of email marketing come in the form of tracking, analyzing and measuring the results of your email campaign.
An email marketing campaign is going to generate inquires, feedback, opt-ins, downloads, and sales. You can effectively handle these request with an autoresponder, there is no need to work harder than you must. If you want to save time and money then email marketing is very important and essential to your success when marketing via the internet.

The Role of Content and Article Marketing

It is always important to ensure customers can find your affiliate marketing or other online businesswebsite. In order to do this, various means of marketing are available. However, especially in today’s economy, some traditional forms of marketing are proving to be too expensive as well as not have a significant return on investment.

Because of this expense, many web site owners are turning to article marketing as a means to get their content exposed to the general public. All you need is to know how to write articles and submit them to directories.

Article marketing means that you write an article on a topic that is relevant to your site and then publish it on another website. The most common places to post articles are article directories, blog sites, social networking sites, forums and newsletters.

Article marketing allows others to be exposed to your material and return to your source site for additional information.

Article marketing is a great way to support SEO (search engine optimization) strategies. The way this works is that content is developed for other sites and it links back to your site. This provides back links that are highly valuable in increasing your search engine rankings.

In addition, it exposes your content to others who are likely to republish your material or refer to it from their own sites or profiles on social networking sites. It increases the number of visitors who visit your site as well as increases back links. Both increased traffic and a variety of back links directly influence your search engine rankings.

Before you start an article marketing campaign you must first know how to write articles and find suitable content to write about. You need to research ideas and your particular niche to ensure relevant content.

Consider the type of business you own and what information your users may find valuable. Create a list of various topics that may be useful to your readers. Then, write articles that are at least four hundred words and submit them to the various sites. Your content should be of high quality and useful as well as relevant to your primary business niche.

There are many different article directories available online and submitting your articles to each one can prove time consuming. However, there is a way to cut the amount of time you spend submitting the articles you write. There are services available that will take your single article and submit it to multiple sites at once. This accomplishes in one step all you need to without incurring a lot of time or effort.

Many article services are free or available at a nominal cost. Even if you choose to go with a paid submission site, the return on investment is well worth the small price that is paid.

When submitting your article marketing to sites, though, the most important part is effective use of the author box. This is the area of the article where you can give a few sentences that directly promote your site and give the reader information about your business.

They are called resource boxes, author boxes or author bios. You should write two to three sentences about your business, what it offers and always include a link to your site.

Using the author box effectively enables you to provide an automatic back link to your site that will increase your search engine rankings. It not only has a direct result in search engine rankings but also allows readers of the article to directly browse to your website, increasing your traffic.

An article marketing campaign is an inexpensive yet highly effective way to increase exposure to your site, subsequently increasing the odds of additional sales.

Proper Opt In Email Marketing – Step by Step

Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run into SPAM complaints, domain blacklisting, email blocking, and an overall bad reputation.

This article will explain a step by step procedure to take your list of single opt in (unconfirmed) prospects and filter them into a list of targeted double optin subscribers. This article assumes you have already acquired a list of single opt in subscribers (either by purchasing a list, using an existing subscriber database or by utilizing other lead capture techniques).

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Step 1 – Setup an Autoresponder
An Autoresponder is a set of scripts that automatically sends timed email messages to a database of subscribers. You have two options available to you.

  1. Purchase and host your own Autoresponder scripts
  2. Sign up for an account with an Autoresponder service.

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Step 2 – Set Up Subscriber Databases and Import Opt In List

You will be setting up two Autoresponder Subscriber Databases. The first database will store your raw single optin prospect list and send a one time promotional message. The second database will store your confirmed prospects and send them a timed follow up message sequence that you will configure in Step 3.

Begin by importing your raw optin list subscriber list into your first Autoresponder System. Make sure you include the user’s first name, last name, email address, ip address, and date stamp fields. If you ever need to refute a SPAM complaint having all the proper optin information is a must have.

Any reputable Autoresponder service will require all of the listed information at a minimum before they will allow you to put your list in their system. Ensure any lists you purchase from optin list vendors have this information included as well, otherwise you are taking some big league chances with your reputation.

You should now have two databases set up to store your prospects. One will be empty, and the other will contain your uploaded optin list of raw unconfirmed prospects.

Step 3 – Configure Your Autoresponder Follow Up Messages
You will need to add a confirmation message and follow-up messages to your second Autoresponder system.

Typically a person needs to see a brand or product up to 7 times before they will buy it. Win your prospect’s trust by providing them valuable information. A free ecourse or newsletter are great ways to enhance your credibility.

Do not bombard your subscribers with product advertisements. They will eventually get tired of you and remove themselves from your list. Your prospect may not want to buy today, but if they ever do want to buy, you want to be their brand. This requires maintaining regular contact with your prospects so that your name is fresh in their mind without having them tune you out because your information is of no use to them.

If you provide valuable content through your Autoresponder prospects will happily open your emails giving you the chance to turn them into customers. Better yet the system is Automated meaning you could be gaining customers while sitting on the beach in some tropical locale.

Email Writing Resources

  • Free SPAM Checker [http://www.ezinecheck.com/check.html]
  • Writing Effectively
  • How To Write Autoresponder Messages
  • Write Autoresponder Messages Subscribers Will Love To Read [http://www.articlehub.com/Computers_And_Internet/Email/How-To-Write-Compelling-Autoresponder-Messages-That-Recipients-Will-Love-To-Read.html]

Step 4 – Configure your One Time Message

You will be sending a one time CAN-SPAM [http://www.spamlaws.com/federal/summ108.shtml#s877] compliant message to the list of raw prospects in your first Autoresponder System. This message will contain a mechanism to get your prospect subscribed to your second Autoresponder system which will be sending your follow up message sequence or newsletter.

When the prospect confirms their subscription they are added to the second Autoresponder database automatically and will begin to receive your Follow Up Message Sequence. Congratulations, you now have a targeted double optin subscriber.

Typical Autoresponder Subscription Methods

Lead Capture Page with Form – You can insert form code into a webpage that allows a user to subscribe to your second autoresponder system. You would then add a link to the page where you inserted this code into your one-time promotional message. If a user visits your webpage and fills out the form, they will get the confirmation message from your second Autoresponder system and subsequently your follow up messages or newsletter if they confirm their subscription.

Send a Blank Email to a Preconfigured Email Address – All autoresponder systems allow you to create an email address for remote subscription. You can insert this email address into your one-time message (do not make this your from address). When someone sends an message to this email address they are issued your confirmation message and follow up sequence once they confirm their subscription.

Insert Form Code in HTML Message – If you send your messages as HTML you have the option of inserting your signup form directly in your email message. Unfortunately, if your prospect does not have HTML messages enabled they will not be able to use your signup form.

Choose your preferred subscription method and make sure you add the necessary URL, email address or form code into your one-time message.

Items to Include in your Message:

  • Proper return email address – (not an autoresponder subscription address). If a user chooses to “reply” to your message it has to be deliverable to a “resolvable” email address.
  • Proper email header information – If you are using hosting that has been set up for you with your own domain you shouldn’t have to worry about configuring header information. If you run your own servers you will have to ensure you set up the proper DNS records for your domain and mailing services. Do not spoof or forge your header information.
  • Removal Mechanism – Insert a link to a webpage containing your unsubsribe form, or an email address they can send their “Unsubscribe” request to. This link must be valid for at least 30 days after you send your email message.
  • Contact Information – Insert your name, contact email address, and street address (or your company street address) information at the end of your message.
  • Appropriate Subject Line – Don’t bother trying to fool people with tricky subject lines like “open me” or “look here”. They hurt your credibility and scream “I am an amateur”.
  • Your Promotional Message – Include a short benefit and feature filled message about your offer or service. Remember the goal is to get them into your automated follow up system, not close the sale.
  • Prospect’s Optin Details (Optional) – Reduce the risk of SPAM complaints by including the prospects optin details with your message. Sometimes people do not remember signing up for things and this gives you a level of credibility with the prospect right away.

Remember to adhere to the Policies and Terms of your Web Host at all times. Some will allow you to send to large lists, some will not. It is up to you to be responsible and find out what you are allowed to do prior to starting your email campaigns.

After you have completed preparing your one time message you will be ready to start your email campaign.

Step 5 – Send One-Time Message
Use your Autoresponder System to send your one-time message to your unconfirmed subscriber database.

Make sure to include a couple of your own email addresses in the list so you can verify whether your messages are getting delivered.

Log in to your Autoresponder system regularly and start watching your Double Optin list grow.

You can keep adding users to the first database as you acquire more leads. As you get more advanced you can begin tracking your email campaigns through specialized Ad tracking URL’s.

Congratulations, you now have a Fully Automated Follow Up and Contact Management System.