What Do You Learn At Culinary School?

Going to culinary school is important for someone who wants to make their way in a professional kitchen. People who go to culinary school learn a lot of essential skills that they will use on a daily basis. When you are in culinary school, you get the opportunity to work with your classmates and instructors to create some incredible recipes. Learning how to cook is important but learning from other chefs while going through this process makes it fun and interesting too. In addition, when one attends culinary school, they get an education about food safety which means working with raw ingredients safely so as not to expose yourself or others around you to contamination and other hazards. You also learn techniques for cooking various kinds of meats and fish so that not only do they taste good but look great too. However, most importantly among all these things are leadership strategies.

Here some of the different skills you will learn while in culinary school.

How to make bread.
Making bread is one of the most basic skills a chef will needs to know, and this is one that they can learn extensively at culinary school. As well as learning how to bake yeast-based doughs such as baguettes, ciabatta or brioche; students also get an education about baking with sourdough. This type of dough isn’t leavened with commercial yeast but uses wild yeasts found in the flour and environment which makes for a longer fermentation process (this contributes greatly to flavor). It’s very different from making normal bread but it’s worth trying out!

Basic knife skills.
Learning knife skills are important for anyone considering a career in cooking. You will learn how to hold a knife, what grips are most effective and which part of the blade you use for different types of cuts. These basic skills form the foundation of your work in the kitchen so it’s important that they’re solid.

Health and safety.
The educational program at culinary school is very thorough with lots to teach students, starting with industry knowledge such as sanitation standards or food safety laws; health and hygiene are an important part of learning to cook, because there are so many laws and regulations in place for a commercial kitchen.

Management skills.
Culinary school teaches you to manage the kitchen, how to organize your time efficiently and understand what’s happening in every part of it. You’ll be responsible for keeping track of food stocks, portioning recipes out accurately and ensuring that there are enough ingredients on hand at all times.

Communication skills.
When working in a professional kitchen communication is essential! The head chef will delegate tasks so everyone knows what they should be doing; this means knowing when something needs done or not done without having to ask someone else about it.

As well as being able to work alone within a commercial kitchen, culinary students learn teamwork too. This can take many forms; from cooking with others under pressure during exams where each group member has their own specialty dish but together, they have to work in perfect harmony, or when working within a team on the same task.

Time management.
It is important for chefs to be able to manage their time well because it is not uncommon for there to be many dishes to make at once. Studying culinary arts means learning how your time can be managed most effectively so you can make sure that everything gets done and finished on time. This might include using recipes correctly, studying times of boiling points or assessing what needs doing next during prep.

How to properly peel, cut, and prep produce.
Preparing ingredients correctly means that the dishes you cook will taste better and look more appealing to your customers. Knowing how to prep for your dishes in a professional kitchen is an essential skill for any chef to have. Whether it is peeling, cutting, chopping or anything else, there are different methods to do it, and learning each method will greatly help to elevate your dishes in terms of flavor and appearance.

Knife cuts.
Different types of foods need different cuts, for example beef should be cut differently, fish differently and port differently, and it is the same with many vegetables as well. These are all things that a student will learn while in culinary school, which they will definitely need when working in a commercial kitchen.

Cooking basics.
Cooking basics are something that any culinary school will teach, and includes such things as sauteing vegetables, boiling eggs, grilling meat, and so much more. These are important skills that a student should learn and gain experience in, because if they want to work in a restaurant kitchen, then they will need to know these basic things.

The science of baking.
In addition to baking breads, another important thing that culinary school teaches is baking cakes, puddings and other sweets. These are also important, especially if the student is thinking of going into the pastry field.

If you want to be a professional chef in a fancy chef coat and hat, then you need to start at the very bottom of the ladder and work your way up. As an assistant or apprentice in a kitchen, decked out in your crisp clean cook shirt, you will be able to hone all the skills tat you learnt in culinary school.

Marketing Offline to Grow Your Online Business

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of “off-line marketing” as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you’ve personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you’re still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign!

Proper Opt In Email Marketing – Step by Step

Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run into SPAM complaints, domain blacklisting, email blocking, and an overall bad reputation.

This article will explain a step by step procedure to take your list of single opt in (unconfirmed) prospects and filter them into a list of targeted double optin subscribers. This article assumes you have already acquired a list of single opt in subscribers (either by purchasing a list, using an existing subscriber database or by utilizing other lead capture techniques).

Recommended Opt In Lead Vendor:

Key2Net – 60 000 Free Leads

Step 1 – Setup an Autoresponder
An Autoresponder is a set of scripts that automatically sends timed email messages to a database of subscribers. You have two options available to you.

  1. Purchase and host your own Autoresponder scripts
  2. Sign up for an account with an Autoresponder service.

Recommended Autoresponder Software

Professional Autresponder Services

Step 2 – Set Up Subscriber Databases and Import Opt In List

You will be setting up two Autoresponder Subscriber Databases. The first database will store your raw single optin prospect list and send a one time promotional message. The second database will store your confirmed prospects and send them a timed follow up message sequence that you will configure in Step 3.

Begin by importing your raw optin list subscriber list into your first Autoresponder System. Make sure you include the user’s first name, last name, email address, ip address, and date stamp fields. If you ever need to refute a SPAM complaint having all the proper optin information is a must have.

Any reputable Autoresponder service will require all of the listed information at a minimum before they will allow you to put your list in their system. Ensure any lists you purchase from optin list vendors have this information included as well, otherwise you are taking some big league chances with your reputation.

You should now have two databases set up to store your prospects. One will be empty, and the other will contain your uploaded optin list of raw unconfirmed prospects.

Step 3 – Configure Your Autoresponder Follow Up Messages
You will need to add a confirmation message and follow-up messages to your second Autoresponder system.

Typically a person needs to see a brand or product up to 7 times before they will buy it. Win your prospect’s trust by providing them valuable information. A free ecourse or newsletter are great ways to enhance your credibility.

Do not bombard your subscribers with product advertisements. They will eventually get tired of you and remove themselves from your list. Your prospect may not want to buy today, but if they ever do want to buy, you want to be their brand. This requires maintaining regular contact with your prospects so that your name is fresh in their mind without having them tune you out because your information is of no use to them.

If you provide valuable content through your Autoresponder prospects will happily open your emails giving you the chance to turn them into customers. Better yet the system is Automated meaning you could be gaining customers while sitting on the beach in some tropical locale.

Email Writing Resources

  • Free SPAM Checker [http://www.ezinecheck.com/check.html]
  • Writing Effectively
  • How To Write Autoresponder Messages
  • Write Autoresponder Messages Subscribers Will Love To Read [http://www.articlehub.com/Computers_And_Internet/Email/How-To-Write-Compelling-Autoresponder-Messages-That-Recipients-Will-Love-To-Read.html]

Step 4 – Configure your One Time Message

You will be sending a one time CAN-SPAM [http://www.spamlaws.com/federal/summ108.shtml#s877] compliant message to the list of raw prospects in your first Autoresponder System. This message will contain a mechanism to get your prospect subscribed to your second Autoresponder system which will be sending your follow up message sequence or newsletter.

When the prospect confirms their subscription they are added to the second Autoresponder database automatically and will begin to receive your Follow Up Message Sequence. Congratulations, you now have a targeted double optin subscriber.

Typical Autoresponder Subscription Methods

Lead Capture Page with Form – You can insert form code into a webpage that allows a user to subscribe to your second autoresponder system. You would then add a link to the page where you inserted this code into your one-time promotional message. If a user visits your webpage and fills out the form, they will get the confirmation message from your second Autoresponder system and subsequently your follow up messages or newsletter if they confirm their subscription.

Send a Blank Email to a Preconfigured Email Address – All autoresponder systems allow you to create an email address for remote subscription. You can insert this email address into your one-time message (do not make this your from address). When someone sends an message to this email address they are issued your confirmation message and follow up sequence once they confirm their subscription.

Insert Form Code in HTML Message – If you send your messages as HTML you have the option of inserting your signup form directly in your email message. Unfortunately, if your prospect does not have HTML messages enabled they will not be able to use your signup form.

Choose your preferred subscription method and make sure you add the necessary URL, email address or form code into your one-time message.

Items to Include in your Message:

  • Proper return email address – (not an autoresponder subscription address). If a user chooses to “reply” to your message it has to be deliverable to a “resolvable” email address.
  • Proper email header information – If you are using hosting that has been set up for you with your own domain you shouldn’t have to worry about configuring header information. If you run your own servers you will have to ensure you set up the proper DNS records for your domain and mailing services. Do not spoof or forge your header information.
  • Removal Mechanism – Insert a link to a webpage containing your unsubsribe form, or an email address they can send their “Unsubscribe” request to. This link must be valid for at least 30 days after you send your email message.
  • Contact Information – Insert your name, contact email address, and street address (or your company street address) information at the end of your message.
  • Appropriate Subject Line – Don’t bother trying to fool people with tricky subject lines like “open me” or “look here”. They hurt your credibility and scream “I am an amateur”.
  • Your Promotional Message – Include a short benefit and feature filled message about your offer or service. Remember the goal is to get them into your automated follow up system, not close the sale.
  • Prospect’s Optin Details (Optional) – Reduce the risk of SPAM complaints by including the prospects optin details with your message. Sometimes people do not remember signing up for things and this gives you a level of credibility with the prospect right away.

Remember to adhere to the Policies and Terms of your Web Host at all times. Some will allow you to send to large lists, some will not. It is up to you to be responsible and find out what you are allowed to do prior to starting your email campaigns.

After you have completed preparing your one time message you will be ready to start your email campaign.

Step 5 – Send One-Time Message
Use your Autoresponder System to send your one-time message to your unconfirmed subscriber database.

Make sure to include a couple of your own email addresses in the list so you can verify whether your messages are getting delivered.

Log in to your Autoresponder system regularly and start watching your Double Optin list grow.

You can keep adding users to the first database as you acquire more leads. As you get more advanced you can begin tracking your email campaigns through specialized Ad tracking URL’s.

Congratulations, you now have a Fully Automated Follow Up and Contact Management System.