Collective Investment Schemes in India

A Collective Investment Program (CIS) is, as its name suggests, an investment program where several people come together and pool their money to invest in a particular asset (s) and share the return on investment once an agreement has been reached to pool the money. The return on the asset is divided among the group of people according to the proportion of their investment. The provisions of Section 11AA of the Securities and Exchange Board of India (SEBI) Act of 1992 state that “a program or arrangement undertaken by a company or offered by a company in which contributions or payments by investors are made to a pool with the aim of obtaining income or profits from the production of real estate managed by investors are referred to as a collective investment program”.

In short, a CIS scheme or arrangement must meet the conditions set out in Section (a) of Section 11AA of the SEBI Act. A program or agreement is made or offered by a person or entity when investors contribute or pay to a pool used to receive profits or income from real estate managed on behalf of investors and when investors do not have day-to-day control over the management and operation of such programs or agreements (CIS). Membership money or money up to and including band deposits in a collective investment program or joint property is obtained in return for membership money (pension items I and II) or income from member funds or assets in retirement (I and II).

It is mandatory for collective investment schemes to be notified in accordance with the CIS directives and regulations. Under the Securities and Law (Amendment) Act of 2014,

Participants in collective investment schemes
Collective Investment Management Company
Trustee
Fund Manager
Shareholder
Rules And Regulations
It requires that individuals and other collective investment companies receive a certificate of registration in accordance with CIS rules in order to carry out and sponsor the introduction of collective investment schemes. For the CIS, registration is mandatory in accordance with the regulations. A collective investment company that initiates a collective investment programme must register as a trust company, which indicates that the system constitutes a form of trust. Sebi also lays down other conditions to build confidence in contributors and increase transparency in the implementation of the programme. SEBI requires a collective investment management company to disclose to shareholders material data as it is critical to inform shareholders of matters that could have a negative impact on their investment. In order to curb fraudulent activity by companies, it is prohibited to provide guarantees or guarantee returns. Restrictions on the activities of undertakings for collective investment schemes are such that they cannot carry out activities other than the management of collective investment schemes and the function of trustee of other collective investment schemes. The provisions strengthen the control of confidence by requiring the appointment of directors of a company with the prior consent of the trustees of the company.

How to Market Your Information Marketing Business So You Get More Sales No Matter What!

Direct response marketing expert Diane Conklin likes to remind business owners of the difference between sales and marketing using this analogy:

It’s always easier to sell if you offer the fish instead of the fishing pole.

Marketing is the ability to create an opportunity and a desire within a prospect to buy your products or services. The big picture is, nobody wants to put forth the effort to catch the fish.

That is what makes information marketing the big business that it is today. The industry is fuelled by the lack of time available to people and a growing desire for work-life balance. As an information marketer, you can meet this great demand by gathering information and selling it in convenient forms to people who don’t have the time to do things themselves.

3 Reasons Why Diane Conklin Loves The Information Marketing Business

1. No other business provides the revenue, flexibility and lifestyle that information marketing provides. Much of the work is home-based, part-time and requires very little start-up costs.

2. Because there is such a demand for information products, anyone can use their own expertise to create a million dollar business within 12 months or less. Information marketing is an emerging and ever-growing field made up of knowledgeable and marketing savvy entrepreneurs who package their expertise into convenient forms such as DVDs, books, e-books, CDs, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences.

3. There is a market for creating an information marketing business for just about every topic you can think of.

Using information marketing, Diane offers her proven business building secrets including marketing systems that help you effectively market your new business. She teaches all there is to know about using direct response marketing methods which concentrate on getting clients and making sales. And, she helps you measure results so you know which methods are getting you the most return on your marketing dollars.

One of her secrets includes this…

Warning for Information Marketers: Avoid the Common Mistake of Limiting Your Marketing Program to One Marketing Method.

Don’t mistakenly assume that everyone is on the internet. By using a multi-step, multimedia approach you will maximize your profits and ensure stability. Diane recommends using at least three or four sources that deliver great results.

The key is to avoid becoming dependent on any one media type. That way if one of them slows down or dries up completely you will still have new clients, money and sources flowing into your company.

Lastly don’t forget — from newspaper to internet, no matter what the media type you choose, you should always use direct response marketing. It delivers the best results and makes the most money.

How to Get Started in Marketing Your Information Marketing Business Now

Diane is just one of 12 experts in the field of info-marketing who offer real world advice in the new book Start Your Own Information Marketing Business, an easy-to-follow manual that offers steps to building a successful info-business from the ground up. The group’s compilation of tips gives you the tools you need to duplicate their success.

The Benefits of Email Marketing

Email marketing is perhaps the most cost-effective direct marketing method, enabling marketers a degree of targeting along with the luxury of full tracking and analytics to measure and tweak results. By allowing direct delivery of targeted marketing message to voluntary recipients, an email marketing campaign can ensure business owners a solid ROI and deliver high-margin revenue.

It also allows for the possibility to test new ideas and closely track metrics. As a result, it remains an increasingly popular form of direct marketing among online business consultants and business owners alike, with growth far outstripping other marketing channels. 
 
So what are the benefits of this marketing avenue, and to what extent does it represent an attractive option for businesses looking to generate more sales leads?
 
The benefits of email marketing are multifaceted, and have seen it rise to one of the most commonly used direct marketing channels by online business consultants and business owners. By 2011, as use of it continues to grow, it is projected that sales generated from it will reach $37 billion. Because of the targeted nature of this kind of marketing, particularly with double opt-in subscribers, selling to email prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy from you.
 
On average, it takes an average of communications with a prospect before they spend any money. With email marketing, you have the opportunity to build this proximate relationship and effectively and quickly turn lukewarm leads into sales. What’s more, with very little cost associated with sending email marketing messages, the benefits for your business can be profound. 

It’s also important to bear in mind that over time, you will have the opportunity to refine and test different campaign factors, to generate a closer relationship that generates even more in revenue in the future. Working with online business consultants to refine your marketing plan and email campaign, it is possible to constantly revise the formula upwards to deliver even more of a return on your campaign spend.
 
Email marketing opt in subscribers are also low-cost leads going forward, making it a popular marketing method for online business consultants. The cost of attracting a new lead is 5 to 10 times more expensive than retaining and selling to an existing one, thus capturing leads and marketing through an email autoresponder makes for an opportunity to sell to the same prospects going forward, multiple times over. Not only does this increase revenue per lead, but also decreases or even eliminates the cost of attracting new leads, to ultimately deliver more profit, regardless of the sector in which you operate.
 
Thus the advantages of implementing email marketing make it a worthwhile practice for a growing number of businesses. Most online business consultants will tell you the benefits of email marketing and the impact it can have on your business. Low-cost and high0impact, email marketing is fast becoming the mainstay of many businesses’ online marketing, delivering a measurable return on investment and driving more fresh sales prospects in the process.