The Benefits of Email Marketing

Email marketing is possibly the most cost-efficient direct marketing process, enabling sellers a level of aiming of full chasing and analytics to appraise and tweak effects. By granting direct delivery of selling message to volunteer receivers, an email marketing campaign can assure business owners to deliver a solid high-margin revenue and ROI.

It also provides the possible action to examine new thoughts and tight track systems of measurement. As an effect, it remains an increasingly democratic frame of direct marketing among online business owners and business consultants.

The profits of email marketing are varied, and have assured it boost to one of the most typically used direct marketing channels by online business owners and business consultants. By 2012, as use of it continues to maturate, it is contrived that sales generated from it will reach $47 billion. Because of the aimed nature of this sort of marketing, especially with double opt-in contributors, dealing to e-mail aspects is almost as easy as marketing to buyers in a shop.

On the average, it acquires a medium of communications with a aspect before they spend any income. With email marketing, you’ve the chance to build up this immediate relationship effectively.

It is also crucial to mind that, you will have the chance to elaborate and test different campaign constituents to generate a closer relationship that renders even more in income for future. Working with online business advisors to complicate your email campaign and marketing plan, it’s achievable to constantly revise the formula upwards to present even more of a income on your campaign.

Attention Grabbing Advertising, Marketing and Promotion Items That Turn and Rotate

In the quest to gain new customers through creative direct mail it is possible to over-egg the pudding by trying to be too clever. There are certain attributes that are very desirable in a mail shot but it is easy to go too far in trying to achieve certain goals. For example, customer interaction is a terrific commodity in B2B direct marketing but if it is not immediately obvious how the interaction works then spontaneity goes out of the window and the opportunity can be lost. Marketing professionals are well advised to keep things simple but nonetheless entertaining.

In order to turn an information sheet into a simple, interactive information tool with an obvious interaction, designers need to look no further than towards a simple stationery eyelet as a tool to provide many answers. This point is best illustrated if we take a look at circular information charts.

Circular Information Discs are Popular Promotional Tools

The main problem with this type of product is that no-one knows what they are called – wheel charts, information discs, calculators, roundels and spinners are just a few of the more common names. Whatever you may call them doesn’t alter the basic fact that they are very popular information tools that are used to promote a myriad of products. They are usually made up of either two or three discs custom printed in full colour and fastened at the centre with a metal eyelet. The eyelet allows the discs to turn around the central point in order to locate certain items of information. The top disc usually has a window or aperture through which it is easy to read information. This info can be the answer to a question, technical data or a list of products for example. Whatever it is, the reader has to interact with the disc in order to read it and so the disc becomes a good product for B2B direct marketing.

Another product that has promotional uses and that is similar to the information discs described above is a product that is familiar in the UK and many parts of Europe and that is a parking disc. In the UK in particular, such products are often used as promotion items produced on behalf of the auto industry and targeted at the motorist.

The simple metal eyelet is also at the heart of other promotional items. Take, for example, a set of information cards.

Fan-like Display Created by Eyelet Fastener

Swatch cards, also known as fan cards and information cards, are printed, die-cut, collated and fastened in one corner using a metal eyelet so that they open like a hand-held ladies fan. Such cards come in a variety of shapes and in sizes, usually from credit card size to A5 and are generally printed in full colour on 300gsm art board or a similar substrate.

There are other ways to use metal eyelets in the creation of movement and one example is to use two eyelets to present a motion similar to that produced by a fly wheel or a camshaft. The product is usually presented as a sleeve with the mechanics on the inside. A wheel at the side of the sleeve is fastened at the centre and is turned in an even, circular motion by the user. Within the sleeve, a die-cut piece is connected to the wheel by a long shaft which is eyeletted to the wheel in an off-centre position. When the wheel is turned, the shaft moves up and down with it but as the die-cut piece is held within a slot, the movement is somewhat irregular – like a “bobbing” motion. With the use of creative graphics, the die-cut piece can be made to look like a duck or a boat bobbing along in water.

Each of these products are very simple and obvious in their operation and all it takes is a little imagination to transform a potentially mundane mailer into an interesting promotional piece. Sourcing this type of product will not be difficult as most commercial printers have access to eyeletting and die-cutting services. Many printers offer a full service including product design. One such company is Whitney Woods.

Email Marketing SIMPLY Revealed

Email marketing is a form of direct mail marketing using electronic mail to deliver your message to your audience. There are a number of reasons why email marketing is the preferred method of delivering direct mail.

The power of email marketing is in building an opt-in list of email addresses which you can market to via email.

To do this effectively you must have an autoresponder. An autoresponder is a program that you use in conjunction with your email list to effectively market to your audience. This tool is used to automatically email your customers at predetermined time intervals, with predetermined email messages and in a predetermined sequence of email message delivery. Specifically it can be used to confirm subscription to your email list, unsubscribe emails, and for ongoing communication and follow-up with your list.

Why is this important? Imagine having an email list of thousands. Now imagine having to manually, confirm subscriptions, unsubscribe and send emails to an email list of thousands on a regular basis. Not to mention determining who gets what emails, when to send those emails and also when not to send the emails that have already received a response. Again, imagine having to do this for thousands of email addresses, even if you did this for 100 email addresses it may still be too much for you to do alone. You would never get anything else done. An autoresponder handles all of this and more for you. I’m sure you will want to take advantage of this wonderful piece of technology.

Email marketing helps you become more effective and efficient with the following:

Selling to new prospects
Selling to existing customers
Promoting and advertising your or your affiliates product, service or business
Provide your customers with information, updates and upcoming events
For surveys, polls and other customer feedback
Reasons why email marketing is a direct marketers dream are as follows:
Cheaper to deliver

Eliminates the fulfillment cost of paper, envelopes and postage when sending direct mail
Easier to deliver
No waiting. No trips to the Post Office.
Quicker to deliver
Delivery is done at the push of a button. Therefore, you can email a list of thousands and as frequently as you feel comfortable.
Targeting Capabilities
Gives you the ability to target your emails by prospect, customer, interest, source and other possible distinctions.
Ability to track results of email
Track and measure the success of your email campaign. Learn what works and what does not by your CTR (click through rate). Determine what adjustments need to be made to have your emails convert better.
Create traffic to your website
When you send emails to your list you can provide links to send your prospects to anywhere you want on the web.
Builds familiarity, loyalty, trust and credibility
Your email list gets to know you better by establishing an ongoing relationship with you as you inform, entertain and provide value to your list.
An environment friendly paperless process
Not only can you save some trees, you can also save yourself some space in your office. The more files on your laptop, the less files on your desktop or in your file cabinet.
Things to consider when email marketing:
Spamming

Spamming is sending unsolicited commercial email (UCE) and unsolicited bulk email (UBE). Most folks views on UCE and UBE range from cautious, for various reasons, to just not being interested. Most SPAM gets blocked, ignored or deleted. To put this in perspective, ask yourself how many unsolicited emails have you read, commercial, bulk or otherwise? The conversion rate for spamming is not worth the risk for the trouble it can cause you. Spamming is against the law (See the CAN-SPAM Act of 2003) which can result in imprisonment, fines, a tarnished reputation and possibly a prohibition of working in the area of email marketing. The practice of “permission marketing” helps prevent you from being accused of spamming. With permission marketing you get permission from your prospect to email them. This is most effectively done through a double opt-in method. With this method, the prospect initially opts in to your email list and then a confirmation email is sent to your prospect. Your prospect must then confirm subscription to your email before your will begin emailing them. However, at anytime your prospect wishes not to receive your emails you must provide them in every email with a link to unsubscribe from your email list.
Constructing your email
You want to construct a well crafted email that is going to get results. This is done by making sure that from the subject line to the post script your email is purposefully written to get results. Next, you shape, hone and fine-tune your emails to always increase your conversion rate, on an ongoing basis.
The basics of email marketing are building a list, crafting a message to that list and making sure your messages are received while doing all you possibly can to get your messages read and converted. The more advanced aspects of email marketing come in the form of tracking, analyzing and measuring the results of your email campaign.
An email marketing campaign is going to generate inquires, feedback, opt-ins, downloads, and sales. You can effectively handle these request with an autoresponder, there is no need to work harder than you must. If you want to save time and money then email marketing is very important and essential to your success when marketing via the internet.