Build Your Online Business Via Article Marketing and Gain Improved Page Rank

Affiliate marketing demands trying various methods for building your business. There’s the tried and true method of traditional word-of-mouth marketing. There are also the old standbys of banner advertising and text linking. However, for improving page rank faster and hence your online income, article marketing is a preferred method.What is article marketing? How does article marketing improve page rank? What else does it improve? The answers to those three questions follow. This information is to help you begin your own article campaign today.Article marketing is the distribution of your articles to website owners, editors, publishers, and newsletters across the Internet. Utilize an article distribution service and they do the work for you. Submit your article once, and they engage in widespread distribution to popular publishers.A good article distribution service gets your articles to specialty publishers, not just general interest publications. You want your articles reaching your niche audience, those who already have an interest in your topics. This is vital to gaining pre-sold traffic that converts into customers. After all, you’re an affiliate marketer whose goal is to earn a significant online income.So, how does article marketing improve page rank? It improves page rank by ensuring your links receive distribution, wide and deep, across the Web. First, choose an article distribution service who allows unlimited article submission. The more you submit relevant, informative articles, the more editors publish them. The result is a higher page rank with a major search engine.The better article distribution services deal with thousands of top-notch, reputable publishers. This ensures you get widespread coverage of your articles. In addition, you get great exposure for those valuable links nestled in your author’s resource box. Those links are the foundation of building quality traffic to your website.A good article marketing service will also continually distribute your articles. It’s not a “once off” with them. They distribute your articles over time. The result is your links keep increasing. Increased links are the engine that drives a higher page rank.Major search engines love when popular sites publish your articles. They deem you as relevant to their users. The more you engage in article submission through a quality article distribution service the more backlinks you gain. Publication of one article creates a backlink. However, so does the reprinting of that same article. As fresh, relevant links build over time; your page rank with a search engine grows exponentially.That’s why it’s important to garner backlinking to your website. How much traffic a site receives is an indication of how relevant you are on the Internet. When you are relevant, search engines desire to rank you higher. That’s because your site is helpful to users of their search engine service. Of course, the more that people use their service the faster it drives up their ad revenue. Be relevant to them and the search engine will reward you.What else does article marketing improve? It improves your search engine results page (SERP) listings. The higher page rank you receive from article marketing directly relates to higher SERP listings. The higher you rank on search pages the more traffic heads to your site. Therefore, you drive pre-sold traffic to your site the more your articles make their rounds throughout cyber land.The key to successful affiliate marketing is gaining a reputation as a businessperson. This is why article marketing is so essential to your business. It accomplishes so many goals all at once for you, for very little cost.The return on investment you receive is significant. On top of that coveted higher page rank and those higher SERP listings comes credibility. When web searchers deem you credible, they are really saying you are trustworthy.You can measure how credible and trustworthy your audience believes you are quite easily. You do this by looking at your website “hits” and “sales conversions” before and after article marketing campaigns. Also, look at that page rank number and those SERP listings before and after an article marketing effort. You will see concrete proof that sustained article marketing efforts work.Your first step is to research and write those quality articles. If you don’t have the time, there are freelance writing providers who offer solutions to your lack of time for writing. Next, choose the best article marketing service available. Select one who will engage in broad and continuous distribution of your work. Then watch your page rank and SERP listings, as well as your affiliate income grow.

Tax Flyers Everywhere! The Power of Direct Mail for Your Tax Prep Company

Today, marketing is more crucial than ever before for tax preparation industry professionals. Competition is around every corner and the only way to dominate your local area market is through powerful direct mail marketing campaigns. You can’t afford to “hope” that customers find you!

One of the most cost-effective ways of launching an effective marketing campaign is by designing, printing, and direct mailing your full-color flyers to every household surrounding your business. It is wise to drive to as many potential customers to your service as possible before and during peak tax filing season.

When planning a marketing campaign, it is best to start within a specified radius of the business location and then gradually spread out as the business grows. For example, target every household within a one to three mile radius of your location. This puts thousands of offers into thousands of homes, literally overnight.

Although flyers are meant to bring in the big bucks, it takes a great design and the cooperation of the business owner to design, print, and mail a flyer that works as a cash-cow.

When preparing to mail or distribute tax flyers to local area potential customers, make sure that they are benefit-pronated. By focusing on the benefits of your service, you perk the interest of potential clients, out-gun the competition, and increase your chances to convert more eyeballs into leads, and ultimately sales.

There is no benefit in mailing tax service flyers that only contain your contact information – you must give people a reason to call, click, or visit without hesitation. It’s always about the offer when it comes to tax service marketing.

Think about using powerful headlines and words such as:

“FREE”

“MAX REFUNDS”

“GET MORE MONEY”

“FASTER, EASIER, AND PROVEN”

“GET MORE CASH BACK”

“CASH IN YOUR POCKET”

“FASTER, BIGGER REFUNDS”

It is also very smart to add some sort of coupon or discount with a limited time offer. By creating a great incentive and supporting the offer with “a sense of urgency,” you will find that more potential clients contact you without delay.

Good luck and have a happy Tax Season!

Proper Opt In Email Marketing – Step by Step

Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run into SPAM complaints, domain blacklisting, email blocking, and an overall bad reputation.

This article will explain a step by step procedure to take your list of single opt in (unconfirmed) prospects and filter them into a list of targeted double optin subscribers. This article assumes you have already acquired a list of single opt in subscribers (either by purchasing a list, using an existing subscriber database or by utilizing other lead capture techniques).

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Step 1 – Setup an Autoresponder
An Autoresponder is a set of scripts that automatically sends timed email messages to a database of subscribers. You have two options available to you.

  1. Purchase and host your own Autoresponder scripts
  2. Sign up for an account with an Autoresponder service.

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Step 2 – Set Up Subscriber Databases and Import Opt In List

You will be setting up two Autoresponder Subscriber Databases. The first database will store your raw single optin prospect list and send a one time promotional message. The second database will store your confirmed prospects and send them a timed follow up message sequence that you will configure in Step 3.

Begin by importing your raw optin list subscriber list into your first Autoresponder System. Make sure you include the user’s first name, last name, email address, ip address, and date stamp fields. If you ever need to refute a SPAM complaint having all the proper optin information is a must have.

Any reputable Autoresponder service will require all of the listed information at a minimum before they will allow you to put your list in their system. Ensure any lists you purchase from optin list vendors have this information included as well, otherwise you are taking some big league chances with your reputation.

You should now have two databases set up to store your prospects. One will be empty, and the other will contain your uploaded optin list of raw unconfirmed prospects.

Step 3 – Configure Your Autoresponder Follow Up Messages
You will need to add a confirmation message and follow-up messages to your second Autoresponder system.

Typically a person needs to see a brand or product up to 7 times before they will buy it. Win your prospect’s trust by providing them valuable information. A free ecourse or newsletter are great ways to enhance your credibility.

Do not bombard your subscribers with product advertisements. They will eventually get tired of you and remove themselves from your list. Your prospect may not want to buy today, but if they ever do want to buy, you want to be their brand. This requires maintaining regular contact with your prospects so that your name is fresh in their mind without having them tune you out because your information is of no use to them.

If you provide valuable content through your Autoresponder prospects will happily open your emails giving you the chance to turn them into customers. Better yet the system is Automated meaning you could be gaining customers while sitting on the beach in some tropical locale.

Email Writing Resources

  • Free SPAM Checker [http://www.ezinecheck.com/check.html]
  • Writing Effectively
  • How To Write Autoresponder Messages
  • Write Autoresponder Messages Subscribers Will Love To Read [http://www.articlehub.com/Computers_And_Internet/Email/How-To-Write-Compelling-Autoresponder-Messages-That-Recipients-Will-Love-To-Read.html]

Step 4 – Configure your One Time Message

You will be sending a one time CAN-SPAM [http://www.spamlaws.com/federal/summ108.shtml#s877] compliant message to the list of raw prospects in your first Autoresponder System. This message will contain a mechanism to get your prospect subscribed to your second Autoresponder system which will be sending your follow up message sequence or newsletter.

When the prospect confirms their subscription they are added to the second Autoresponder database automatically and will begin to receive your Follow Up Message Sequence. Congratulations, you now have a targeted double optin subscriber.

Typical Autoresponder Subscription Methods

Lead Capture Page with Form – You can insert form code into a webpage that allows a user to subscribe to your second autoresponder system. You would then add a link to the page where you inserted this code into your one-time promotional message. If a user visits your webpage and fills out the form, they will get the confirmation message from your second Autoresponder system and subsequently your follow up messages or newsletter if they confirm their subscription.

Send a Blank Email to a Preconfigured Email Address – All autoresponder systems allow you to create an email address for remote subscription. You can insert this email address into your one-time message (do not make this your from address). When someone sends an message to this email address they are issued your confirmation message and follow up sequence once they confirm their subscription.

Insert Form Code in HTML Message – If you send your messages as HTML you have the option of inserting your signup form directly in your email message. Unfortunately, if your prospect does not have HTML messages enabled they will not be able to use your signup form.

Choose your preferred subscription method and make sure you add the necessary URL, email address or form code into your one-time message.

Items to Include in your Message:

  • Proper return email address – (not an autoresponder subscription address). If a user chooses to “reply” to your message it has to be deliverable to a “resolvable” email address.
  • Proper email header information – If you are using hosting that has been set up for you with your own domain you shouldn’t have to worry about configuring header information. If you run your own servers you will have to ensure you set up the proper DNS records for your domain and mailing services. Do not spoof or forge your header information.
  • Removal Mechanism – Insert a link to a webpage containing your unsubsribe form, or an email address they can send their “Unsubscribe” request to. This link must be valid for at least 30 days after you send your email message.
  • Contact Information – Insert your name, contact email address, and street address (or your company street address) information at the end of your message.
  • Appropriate Subject Line – Don’t bother trying to fool people with tricky subject lines like “open me” or “look here”. They hurt your credibility and scream “I am an amateur”.
  • Your Promotional Message – Include a short benefit and feature filled message about your offer or service. Remember the goal is to get them into your automated follow up system, not close the sale.
  • Prospect’s Optin Details (Optional) – Reduce the risk of SPAM complaints by including the prospects optin details with your message. Sometimes people do not remember signing up for things and this gives you a level of credibility with the prospect right away.

Remember to adhere to the Policies and Terms of your Web Host at all times. Some will allow you to send to large lists, some will not. It is up to you to be responsible and find out what you are allowed to do prior to starting your email campaigns.

After you have completed preparing your one time message you will be ready to start your email campaign.

Step 5 – Send One-Time Message
Use your Autoresponder System to send your one-time message to your unconfirmed subscriber database.

Make sure to include a couple of your own email addresses in the list so you can verify whether your messages are getting delivered.

Log in to your Autoresponder system regularly and start watching your Double Optin list grow.

You can keep adding users to the first database as you acquire more leads. As you get more advanced you can begin tracking your email campaigns through specialized Ad tracking URL’s.

Congratulations, you now have a Fully Automated Follow Up and Contact Management System.