What A Marketing Planning Process Is

There’s something called the “marketing planning process” that I would like to go over with you today. What exactly is a marketing planning process? It’s simply how you will go about marketing your business in the best and low cost way as possible. Without this process of marketing, you’ll be running around like a straggling chicken.

So what are some of the things that should be included in your marketing planning process? Well I’m glad you asked. In today’s article, we’re going to take a look at the major things that will play a huge role in landing you more leads and customers than you could ever imagine in your business. Here’s the first thing that should be in your marketing planning process.

1) Testimonials

It’s tough to sell something without testimonials. Testimonials tell prospective customers that you deliver on your promises. And the more testimonials you have, the better. When marketing your products and services, be sure to include as much testimonials as possible so that you can further the chances of closing the sale.

So how do you go about getting customer testimonials? Well the first and most obvious way is to just ask them. Your customers will have no problem with giving you a testimonial – especially when there’s a gift involved. This way of promoting yourself is a cornerstone to your success.

Another way to get testimonials is by going above and beyond with your customer support. Whenever a customer needs help with something, you want to be there to offer the help. This is marketing 101, and is a key way to get testimonials automatically in your business. Let’s take a look at another element of your marketing planning process.

2) Focusing on backend marketing

Do you know what “backend marketing” is? Backend marketing is simply the process of selling to your existing customers. If you didn’t already know, this will make up 80% of your business profits – so selling to your existing customers is something that you will want to in fact do.

The easiest way to keep in contact with your customers is with postcards. Sure you can use letters also, but I think a postcard will do the trick, because it has so many personal elements to it. And if you can personalize your postcard with your customer’s name, the more likely you are to earn more money from them.

Focusing on your existing customers will be the primary source of whether or not you have success in your business. So even though it’s important to generate new customers, it’s also important that you follow up on these customers so that you can maximize the return that you get from these people. This is a no-brainer for me.

These are just some simple ways to have success in your business. If you can put these 2 strategies into use, you’ll have a good chance of maintaining your business, and earning more profits from it.

Good luck with using these techniques to make more money in your business.

The Benefits of Email Marketing

Email marketing is perhaps the most cost-effective direct marketing method, enabling marketers a degree of targeting along with the luxury of full tracking and analytics to measure and tweak results. By allowing direct delivery of targeted marketing message to voluntary recipients, an email marketing campaign can ensure business owners a solid ROI and deliver high-margin revenue.

It also allows for the possibility to test new ideas and closely track metrics. As a result, it remains an increasingly popular form of direct marketing among online business consultants and business owners alike, with growth far outstripping other marketing channels. 
So what are the benefits of this marketing avenue, and to what extent does it represent an attractive option for businesses looking to generate more sales leads?
The benefits of email marketing are multifaceted, and have seen it rise to one of the most commonly used direct marketing channels by online business consultants and business owners. By 2011, as use of it continues to grow, it is projected that sales generated from it will reach $37 billion. Because of the targeted nature of this kind of marketing, particularly with double opt-in subscribers, selling to email prospects is almost as easy as selling to customers in a shop: once they’re through the door, a certain percentage will certainly buy from you.
On average, it takes an average of communications with a prospect before they spend any money. With email marketing, you have the opportunity to build this proximate relationship and effectively and quickly turn lukewarm leads into sales. What’s more, with very little cost associated with sending email marketing messages, the benefits for your business can be profound. 

It’s also important to bear in mind that over time, you will have the opportunity to refine and test different campaign factors, to generate a closer relationship that generates even more in revenue in the future. Working with online business consultants to refine your marketing plan and email campaign, it is possible to constantly revise the formula upwards to deliver even more of a return on your campaign spend.
Email marketing opt in subscribers are also low-cost leads going forward, making it a popular marketing method for online business consultants. The cost of attracting a new lead is 5 to 10 times more expensive than retaining and selling to an existing one, thus capturing leads and marketing through an email autoresponder makes for an opportunity to sell to the same prospects going forward, multiple times over. Not only does this increase revenue per lead, but also decreases or even eliminates the cost of attracting new leads, to ultimately deliver more profit, regardless of the sector in which you operate.
Thus the advantages of implementing email marketing make it a worthwhile practice for a growing number of businesses. Most online business consultants will tell you the benefits of email marketing and the impact it can have on your business. Low-cost and high0impact, email marketing is fast becoming the mainstay of many businesses’ online marketing, delivering a measurable return on investment and driving more fresh sales prospects in the process.

Non Directional Trading For the Newbies

As you take a look at every trader’s portfolio, you’ll realize that forex options are always present in the list. This is true because such options do create really overwhelming returns even if the market economy is not at its best. In the traditional method of trading, forex traders mostly rely on their predictions about the movement of the currency prices at a certain time. This traditional practice tells that the prices of currencies only move in one direction. With non directional trading, the prices move in different directions, which makes predictions useless.

Non directional trading method can be applied in the forex market at any given time, despite the events happening in the market. With this, you can still continue to trade even when the market is lying low. This kind of trading method can be more effective when you use forex options along with it, where you don’t need to rely on your predictions about the currencies price movements. With the forex options, you can still continue to gain profit because you only need to see the difference in the strike prices and market prices upon the option’s expiration. This will then give you the signal to buy and sell.

This method gives you the advantage of the very nature of the forex options, which is non-trending. Through this, you will be able to know the probabilities of a certain price movement. You need not to become a professional forex trader to utilize the benefit of this trading method, in fact, beginners are encouraged to use this method in order to earn money without losing much.