Build Your Online Business Via Article Marketing and Gain Improved Page Rank

Affiliate marketing demands trying various methods for building your business. There’s the tried and true method of traditional word-of-mouth marketing. There are also the old standbys of banner advertising and text linking. However, for improving page rank faster and hence your online income, article marketing is a preferred method.What is article marketing? How does article marketing improve page rank? What else does it improve? The answers to those three questions follow. This information is to help you begin your own article campaign today.Article marketing is the distribution of your articles to website owners, editors, publishers, and newsletters across the Internet. Utilize an article distribution service and they do the work for you. Submit your article once, and they engage in widespread distribution to popular publishers.A good article distribution service gets your articles to specialty publishers, not just general interest publications. You want your articles reaching your niche audience, those who already have an interest in your topics. This is vital to gaining pre-sold traffic that converts into customers. After all, you’re an affiliate marketer whose goal is to earn a significant online income.So, how does article marketing improve page rank? It improves page rank by ensuring your links receive distribution, wide and deep, across the Web. First, choose an article distribution service who allows unlimited article submission. The more you submit relevant, informative articles, the more editors publish them. The result is a higher page rank with a major search engine.The better article distribution services deal with thousands of top-notch, reputable publishers. This ensures you get widespread coverage of your articles. In addition, you get great exposure for those valuable links nestled in your author’s resource box. Those links are the foundation of building quality traffic to your website.A good article marketing service will also continually distribute your articles. It’s not a “once off” with them. They distribute your articles over time. The result is your links keep increasing. Increased links are the engine that drives a higher page rank.Major search engines love when popular sites publish your articles. They deem you as relevant to their users. The more you engage in article submission through a quality article distribution service the more backlinks you gain. Publication of one article creates a backlink. However, so does the reprinting of that same article. As fresh, relevant links build over time; your page rank with a search engine grows exponentially.That’s why it’s important to garner backlinking to your website. How much traffic a site receives is an indication of how relevant you are on the Internet. When you are relevant, search engines desire to rank you higher. That’s because your site is helpful to users of their search engine service. Of course, the more that people use their service the faster it drives up their ad revenue. Be relevant to them and the search engine will reward you.What else does article marketing improve? It improves your search engine results page (SERP) listings. The higher page rank you receive from article marketing directly relates to higher SERP listings. The higher you rank on search pages the more traffic heads to your site. Therefore, you drive pre-sold traffic to your site the more your articles make their rounds throughout cyber land.The key to successful affiliate marketing is gaining a reputation as a businessperson. This is why article marketing is so essential to your business. It accomplishes so many goals all at once for you, for very little cost.The return on investment you receive is significant. On top of that coveted higher page rank and those higher SERP listings comes credibility. When web searchers deem you credible, they are really saying you are trustworthy.You can measure how credible and trustworthy your audience believes you are quite easily. You do this by looking at your website “hits” and “sales conversions” before and after article marketing campaigns. Also, look at that page rank number and those SERP listings before and after an article marketing effort. You will see concrete proof that sustained article marketing efforts work.Your first step is to research and write those quality articles. If you don’t have the time, there are freelance writing providers who offer solutions to your lack of time for writing. Next, choose the best article marketing service available. Select one who will engage in broad and continuous distribution of your work. Then watch your page rank and SERP listings, as well as your affiliate income grow.

Direct Marketing – Is it For Real?

You may be considering to market certain product or goods and deciding on the kind of marketing to proceed with. You have been vaguely exposed to direct marketing and wondered if it is worth any consideration at all. We shall now observe direct marketing closely to assist you in making your decision.What actually is direct marketing? To simply put it, direct marketing is marketing that delivers some promotional message directly to an individual or potential customers.There are various benefits to direct marketing, to name a few of which are : ability to provide targeted information to a demographically targeted audience, ability to measure the amount of marketing you paid for and whom it reaches out to.Your marketing dollar would have been spent wisely by targeting a specific group of people. You will not be wasting your money on marketing to people who have no interest whatsoever in your products.A well planned direct marketing campaign can certainly bring in many buyers. You are able to test the market without spending a huge sum of money while at the same time you are able to have more control over your marketing budget.Direct marketing enables you to develop a distinct personality for your business. It can help enhance the image of your business, provide your clients and customers the much needed information about your company while persuading them to consider ordering from you.The disadvantages to direct marketing are that they are not always something you may think about when considering to market your product or goods. A negative side to direct market mailings is that people often consider it to be junk mail. As junk mail is often thrown away or disposed without even being read, your money might be wasted in your effort to gain business. Furthermore, your direct mail might be competing against dozens other companies who might be using the same kind of marketing technique that you did.If you do not have a precise marketing plan, you may incur a relatively high cost per contact in direct marketing.Each and every business can increase their profit and at the same time make more sales by marketing. The only key is to find a way to reach out to the masses and market as relatively inexpensively as possible. Your achievement or success will depend on the method of marketing that you use as well as in the way you present your information or details about your company.With direct marketing you may want to define your target group. This should be the group of people you may want to target mail to. This will certainly help you to directly target the groups that will be most interested in the items you want to sell.Direct marketing can either works well for your company or may not be effective at all. It will greatly depend on you. You should define your marketing strategy and conduct some research into it before you even proceed with your marketing.

Using Social Marketing Management Techniques to Influence Brand Image

In a competitive world where news now travels extremely rapidly, maintaining a positive image of a brand is more important than ever – and much more difficult to do. This presents a challenge for all the aspects of social marketing – management, moderation and campaign direction.Digital media, fast communication and social networking have changed the landscape for advertising beyond all recognition. Even the most far-seeing science fiction writers did not imagine the explosive growth of the internet, and the ability of the public to comment upon current events and the behaviour of large corporations. Stories spread incredibly rapidly – a mere mention of a celebrity or topic currently in the news will trigger searches to find out what is going on. As always, bad news travels the fastest, and very few can resist the opportunity to have a good laugh at the expense of a corporation.Studies show that the number of people that trust advertising is falling every year, and each new brand problem or scandal worsens the situation. It will take some time for the British supermarkets to recover from the horse-meat scandal, although the country’s small local butchers are reaping the benefits.With trust in advertising becoming increasingly difficult, how can brands improve their image and build new markets? One answer is to open and maintain communication channels with current and potential customers. This is where an efficient social marketing management strategy is essential.The social presence of a company needs to be up to date, honest, identifiable and influential. This last parameter is the most important. The challenge for the social marketing management team can be summarised as ‘how can I influence a community where I have no control over what is posted?’ Ways to do this include:¬∑ Find and influence the right people¬∑ Moderate the conversation¬∑ Act quickly to solve problemsFind the InfluencersIn the offline world, becoming an approved supplier for a big organisation is one of the main ways to gain a large amount of business. That means gaining the approval of the person who influences the purchasing decisions. For brands marketing directly to consumers online, the same analogy applies – if someone influential likes and uses your product, there will be a high chance that others will follow suit. These ‘influencers’ are the people to target.Finding the influencers means not only locating the right people, but also being in the right places. Technorati’s latest survey of the social network landscape consulted about 6000 people who are regarded as ‘influencers’. The report shows that consumers see blogs as a very important part of their purchasing decisions, second only to the brand sites themselves. However Technorati also found that only ten per cent of the average digital marketing spending is allocated to social networks, with more than half of that used on a Facebook presence. So it appears from the report that marketing funding is not being directed to the influential blogosphere.There are also analytical methods of finding the influencers. For example, algorithms have been run on Twitter to track followers and re-tweets, especially when there is a hot topic of the day. Some interesting results have come to light from these studies, showing that many of the most popular people on Twitter are not always the most influential. While celebrities may have the highest number of followers, they may not actually be exerting the most influence.Moderate the ConversationMonitoring and moderating what is said about and to the brand remains the cornerstone of social marketing. Management of the conversation, responding to the public and appearing to be honest and approachable are all simple maxims that can make all the difference to how a brand is perceived.The detailed techniques of content moderation vary between the sites used. It is important to achieve a balance between managing the content and stifling the debate. At the least, open forums and sites should be protected against spammers, obscene postings and other forms of inappropriate content. Beyond that, it will be necessary to decide whether the site should be moderated pro-actively (all postings approved in advance) or reactively (postings only checked when flagged as inappropriate). This decision is also affected by the budget available.Act Quickly To Solve Problems – and continue to actRecent events provide a good example of how an apparently perfect campaign can suddenly hit controversy, for completely unforeseen reasons. The brand managers at Nike may be rueing the day that they chose the slogan ‘I am the bullet in the chamber’ for their campaign featuring Oscar Pistorius, the athlete accused of murdering his girlfriend with a gun. The advertisements were swiftly removed as the story broke, but they remain featured on news stories about their removal. In some ways these news stories give the advertisements more coverage than the campaign itself.This shows that removing inappropriate content is no longer sufficient, especially when it is virtually impossible to delete something from the internet once it is has been posted. In these situations, it is vitally important for a brand to make pro-active statements and to be honest about what is happening. This is the best approach to reassure customers that the company is not trying to cover up unfortunate events, and to retain a feeling of transparency and integrity.Some days after the event, Nike have now taken further action to suspend their sponsorship contract with Pistorius, but have also stated that they are monitoring the situation and believe that he should be afforded ‘due process’. It is not their role to examine and assess what has happened, and this statement shows that they understand that. The fact that they did not immediately suspend the contract also gives the feeling that they are thinking before reacting. This considered response shows them in a good light and may even bring in more business.While quick reaction is important, careful postings are even more important to avoid inflaming the situation. ‘Careless talk costs lives’ said the World War II slogan. This could be adapted now to read ‘careless posting costs sales’. While it may appear possible to remove unwanted postings or content, this is not always the case. As noted above, information now propagates so rapidly that any unfortunate comments could be taking on a life of their own in minutes or less.It can be seen that influencing the image of the brand is more of an art than a science, although there are many tools available to help. Frustratingly for marketers, it is true that the most successful marketing campaigns are driven by the consumers. The role of social marketing management is to help find the key to these successful campaigns, and then to manage them once they are up and running.