Proper Opt In Email Marketing – Step by Step

Direct Email Marketing can be one of the most effective forms of advertising you can use to spread the word about your product or service. You need to properly plan and structure the tiers of your email marketing campaigns otherwise you can run into SPAM complaints, domain blacklisting, email blocking, and an overall bad reputation.

This article will explain a step by step procedure to take your list of single opt in (unconfirmed) prospects and filter them into a list of targeted double optin subscribers. This article assumes you have already acquired a list of single opt in subscribers (either by purchasing a list, using an existing subscriber database or by utilizing other lead capture techniques).

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Step 1 – Setup an Autoresponder
An Autoresponder is a set of scripts that automatically sends timed email messages to a database of subscribers. You have two options available to you.

  1. Purchase and host your own Autoresponder scripts
  2. Sign up for an account with an Autoresponder service.

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Step 2 – Set Up Subscriber Databases and Import Opt In List

You will be setting up two Autoresponder Subscriber Databases. The first database will store your raw single optin prospect list and send a one time promotional message. The second database will store your confirmed prospects and send them a timed follow up message sequence that you will configure in Step 3.

Begin by importing your raw optin list subscriber list into your first Autoresponder System. Make sure you include the user’s first name, last name, email address, ip address, and date stamp fields. If you ever need to refute a SPAM complaint having all the proper optin information is a must have.

Any reputable Autoresponder service will require all of the listed information at a minimum before they will allow you to put your list in their system. Ensure any lists you purchase from optin list vendors have this information included as well, otherwise you are taking some big league chances with your reputation.

You should now have two databases set up to store your prospects. One will be empty, and the other will contain your uploaded optin list of raw unconfirmed prospects.

Step 3 – Configure Your Autoresponder Follow Up Messages
You will need to add a confirmation message and follow-up messages to your second Autoresponder system.

Typically a person needs to see a brand or product up to 7 times before they will buy it. Win your prospect’s trust by providing them valuable information. A free ecourse or newsletter are great ways to enhance your credibility.

Do not bombard your subscribers with product advertisements. They will eventually get tired of you and remove themselves from your list. Your prospect may not want to buy today, but if they ever do want to buy, you want to be their brand. This requires maintaining regular contact with your prospects so that your name is fresh in their mind without having them tune you out because your information is of no use to them.

If you provide valuable content through your Autoresponder prospects will happily open your emails giving you the chance to turn them into customers. Better yet the system is Automated meaning you could be gaining customers while sitting on the beach in some tropical locale.

Email Writing Resources

  • Free SPAM Checker [http://www.ezinecheck.com/check.html]
  • Writing Effectively
  • How To Write Autoresponder Messages
  • Write Autoresponder Messages Subscribers Will Love To Read [http://www.articlehub.com/Computers_And_Internet/Email/How-To-Write-Compelling-Autoresponder-Messages-That-Recipients-Will-Love-To-Read.html]

Step 4 – Configure your One Time Message

You will be sending a one time CAN-SPAM [http://www.spamlaws.com/federal/summ108.shtml#s877] compliant message to the list of raw prospects in your first Autoresponder System. This message will contain a mechanism to get your prospect subscribed to your second Autoresponder system which will be sending your follow up message sequence or newsletter.

When the prospect confirms their subscription they are added to the second Autoresponder database automatically and will begin to receive your Follow Up Message Sequence. Congratulations, you now have a targeted double optin subscriber.

Typical Autoresponder Subscription Methods

Lead Capture Page with Form – You can insert form code into a webpage that allows a user to subscribe to your second autoresponder system. You would then add a link to the page where you inserted this code into your one-time promotional message. If a user visits your webpage and fills out the form, they will get the confirmation message from your second Autoresponder system and subsequently your follow up messages or newsletter if they confirm their subscription.

Send a Blank Email to a Preconfigured Email Address – All autoresponder systems allow you to create an email address for remote subscription. You can insert this email address into your one-time message (do not make this your from address). When someone sends an message to this email address they are issued your confirmation message and follow up sequence once they confirm their subscription.

Insert Form Code in HTML Message – If you send your messages as HTML you have the option of inserting your signup form directly in your email message. Unfortunately, if your prospect does not have HTML messages enabled they will not be able to use your signup form.

Choose your preferred subscription method and make sure you add the necessary URL, email address or form code into your one-time message.

Items to Include in your Message:

  • Proper return email address – (not an autoresponder subscription address). If a user chooses to “reply” to your message it has to be deliverable to a “resolvable” email address.
  • Proper email header information – If you are using hosting that has been set up for you with your own domain you shouldn’t have to worry about configuring header information. If you run your own servers you will have to ensure you set up the proper DNS records for your domain and mailing services. Do not spoof or forge your header information.
  • Removal Mechanism – Insert a link to a webpage containing your unsubsribe form, or an email address they can send their “Unsubscribe” request to. This link must be valid for at least 30 days after you send your email message.
  • Contact Information – Insert your name, contact email address, and street address (or your company street address) information at the end of your message.
  • Appropriate Subject Line – Don’t bother trying to fool people with tricky subject lines like “open me” or “look here”. They hurt your credibility and scream “I am an amateur”.
  • Your Promotional Message – Include a short benefit and feature filled message about your offer or service. Remember the goal is to get them into your automated follow up system, not close the sale.
  • Prospect’s Optin Details (Optional) – Reduce the risk of SPAM complaints by including the prospects optin details with your message. Sometimes people do not remember signing up for things and this gives you a level of credibility with the prospect right away.

Remember to adhere to the Policies and Terms of your Web Host at all times. Some will allow you to send to large lists, some will not. It is up to you to be responsible and find out what you are allowed to do prior to starting your email campaigns.

After you have completed preparing your one time message you will be ready to start your email campaign.

Step 5 – Send One-Time Message
Use your Autoresponder System to send your one-time message to your unconfirmed subscriber database.

Make sure to include a couple of your own email addresses in the list so you can verify whether your messages are getting delivered.

Log in to your Autoresponder system regularly and start watching your Double Optin list grow.

You can keep adding users to the first database as you acquire more leads. As you get more advanced you can begin tracking your email campaigns through specialized Ad tracking URL’s.

Congratulations, you now have a Fully Automated Follow Up and Contact Management System.

Even Beginners Can Make Use of Non Directional Trading Strategies

Directional trading strategies are much simpler and easier to carry out than non directional trading strategies. This is the reason more traders make use of the former especially if you are just a beginner who may be a little apprehensive in making use of complex approaches and strategies. However, with a slow economy like what we have now, the use of non directional trading strategies is more ideal and less risky. Even beginners can earn money using it.

There is no doubt that the non directional trading strategies are highly sophisticated. However, even those who are new in this trade can earn big profits as long as they can make use of good timing. The biggest attraction of this type of trading is its low risk factor. With the opposite type, the directional trading strategies, trading relies on the predictions of the market movement within a certain time frame. It is believed that market moves in one direction. The truth however is that forex market is moving in a non directional mode and predictions therefore are futile, even dangerous, if it could lead to big losses.

For beginners who intend to use this kind of approach when trading currencies, it can easily be done by trading forex options. This is because options can give the trader the right to either buy or sell currencies at a certain strike price from the seller or buyer, as the case may be. After a certain agreed upon time, called the expiry date, the trader may choose to effect the deal if he finds the transaction worthy.

Timothy Stevens is a Forex Options Trader who owns [http://www.NonDirectionTrading.com] – He has helped hundreds of people on Trading Forex with Options.

How to Get Great Results With the Best Local Leads For Direct Sales Network Marketing Recruiting

Being able to effectively recruit new people to your local team is often a roadblock for most marketers. Recruiting becomes even more difficult when you do not have a steady stream of interested prospects. But you know this and you understand that you need a steady stream of good local leads.There is another problem. The problem is local leads are not as accessible as with standard opportunity seeker leads. With standard opportunity seeker leads, you can buy lists from multiple sources. Online you can find dozens of good sources for such leads.However, in building a local team, you need the best local leads for your recruitment efforts. Now there are some companies that offer local leads in addition to their standard opportunity seeker leads, but the unfortunate challenge is such leads are normally focused on a specific area code and are not as plentiful from these companies as their national lists. Plus, local leads purchased from such sources may not be as local as you want or need them to be.Due to such challenges, many marketers fail to get into the necessary action because they do not have enough quality prospects to contact, interview, and recruit, which results in failure to build a team.There are many pieces to the puzzle of recruiting a successful direct selling organization (includes MLM, network marketing, affiliate networks, etc.). Your actions will determine your success and your own action in consistently interviewing and sponsoring new people to your team will be critical to your long-term success and residual income.The fact is you can create a steady flow of the best local leads for your recruiting efforts and it is not as hard as you may think. But you must be consistent in your actions and be proactive in your approach to attract prospects to you. This can be done either online or offline, or a combination of both. I recommend using online technology to leverage your time, money, and effort, but keep a balance in your efforts with both online and offline methods to generate your local leads using both 5 point and 2+ a day strategies.Online technologies have really opened the doors of leverage for those in direct sales to build large sales organizations. You can use the technologies of email, auto responders, websites, and even instant messaging to leverage your communication efforts. Since communicating through the Internet is a lot different than communicating face to face, and may even seem easier, don’t be fooled to think that you can effectively build a sustainable growing organization without talking with people.The core to effective recruitment is one-on-one communication. One-on-one communication gives you the opportunity to understand your prospect’s specific wants and needs, so you can offer a solution (your opportunity) in a way that meets their needs. Although there are technological tools that can create an interactive environment with prospects, statistics prove that people prefer a more high-touch interaction, meaning a live interactive conversation with a real person. The technologies only supplement your telephone efforts and should not replace it.The best local leads are the leads you generate. These are the best because the prospect will have responded to your ad or marketing message and will be contacted by you. This is far better than a generic list of opportunity seekers. Although a generic list of leads can help supplement your efforts as you develop your marketing and increase the flow of your self generated leads.To generate a steady flow of local leads, you will need to set up a basic system consisting of a website tied to an autoresponder follow-up system.
This does not need to be fancy, but it does need to present your opportunity in a professional manner. Basically, through your 5 point marketing strategy, you will market your opportunity through a balance of offline and online methods that point your prospect to a preliminary application on your website.The preliminary application will provide basic information that creates curiosity and a sense of urgency for the prospect to complete the application. The application provides you with basic information about your prospect and in exchange for that information; you provide further information (ie. an e-book download, CD, DVD, or any other collateral informational piece). This allows the exchange of information in a no-risk non-obligatory way.When your prospect completes the application form, they are automatically entered into your autoresponder follow-up system where you send a series of letters. The letter series further informs your prospect of who you are and what you do. You will receive their initial application, where you can then mail their collateral information piece. If you have a downloadable e-book or report, you can automate that part of the process as well, so the prospect can immediately access the information.In addition, you become proactive by picking up the phone and contacting your prospect. This is where you gain the greatest advantage in your marketing. Think about your own purchases or requests online. How many people have called you? The fact is very few people get proactive because they believe the prospect will know what to do next or they even believe the prospect will come to them when they are ready.By showing an initiative to reach out to your prospect by picking up the telephone and calling them, you gain a powerful competitive advantage over your competition. But there are a few things you must do and a few things you must not do in order to get the greatest return on your investment of time and effort.I recommend a 4-step simple process for recruitment, where you qualify and interview the prospect. The interview is not a focus on your company or opportunity, rather the interview is a focus on the prospect and to determine if you can work together or not.Here are some tips for improving your local recruiting efforts, so you get better results:1. Be honest and open with your potential recruits.2. Don’t try and make it sound like the direct sales company that you represent is the only company out there that is profitable. Let your prospect know the honest facts about the potential of your opportunity.3. Be enthusiastic; yet don’t focus on the hype. Be natural in your excitement and you will build credibility and trust.4. Make sure to make yourself available to your online potential recruits whether it is through email, chat rooms, instant messages or phone. Nothing would be worse then to have wonderful conversations through email with a potential sponsor and then never hear from them again or find it difficult to connect.5. Do NOT knock other companies. You want to present yourself in a professional manner and that is not going to happen if you make statements to your prospect like “You won’t make any money at all with Company X” or “Company Y has such lousy products and the commissions are horrible.”6. Don’t be pushy, but do be effectively aggressive. For instance, if someone is looking for a company that offers nutritional non-aging products, don’t push them into uncomfortable discussions about joining your legal services company. The key to effective aggression (which is important in closing) is to ask questions that help you understand your prospect’s wants and needs.Regardless of what company you represent, you can become effective in recruiting. In fact, you can even easily learn how to sponsor 5+ people each and every month in your local market. The secret is to have a plan and to work that plan. Use an online system to help sort and sift through prospects, so you are spending your priority prospecting time talking only to and interviewing interested prospects.