Marketing Offline to Grow Your Online Business

Whether you are an Internet marketer or generalist, turning prospects into buyers is a top priority. Many marketers are continually testing the success of various media and integrated campaigns. One of the most frequently asked questions is the effectiveness of “off-line marketing” as it related to driving traffic and conversions on your website of landing page.

With so many difference across products, services, industries, and price points, its hard to develop a simple yes or no answer when considering whether or not direct mail will drive online traffic for you. The key is to develop a compelling direct mail piece, choosing the right list, and creating an offer that resonates with your target market. Also, consider the following:

1. Package planning is essential for making your mail a success. Before you begin, plan your direct mail package. Will it include a letter, sell sheet, coupon, and business reply envelope? Perhaps you’ll be using a postcard. How big? How small? What creative direction will you take?

2. Effective envelope creative motivates consumers to open your piece. Your offer is no good unless it is seen by your target market. Spend a lot of time on your envelope, giving consumers a reason to open it and learn more about your offer. Create a swipe file of other direct marketing pieces you’ve personally received and opened. What was it about these offers that compelled you to take the next step?

3. Alternative formats can help you qualify for lower postage rates. Manage your budget carefully as large mail campaigns can have a high cost and negatively impact your ROI. One great avenue for lowering costs and increasing response rates is by experimenting with alternative direct mail formats. Learn more at the USPS website.

4. Value-added postcards can help mail get attention. To avoid the issues associated with unopened mail, test a postcard or two. Although much simpler than a direct mail promotion using an envelope and multiple response mechanisms, post cards can be great for driving people online at a low cost. Be sure to have a compelling reason for them to visit your website and a method for tracking results. Defining specific URLs to consumers, to help them locate a special offer, is a great way to track activity.

5. Crate a clear call to action. Too often direct marketers create a compelling piece, even a great offer, but make it difficult for prospects to answer. Overcome this issue by providing prospects with multiple ordering methods. These various methods can include the ability to order online, call a toll free number, and fax an order form. Consider the pros and cons of various ordering methods, and when you do, keep the consumer in mind. You want your buyers to have a positive experience so they order from you again and again.

So perhaps you’re still wondering if direct mail can help you achieve your online goals. Begin with a simple goal that is easily defined and measurable. Choose a preferred direct mail technique and test it. You may find that the best way to find consumers online is to drive them with your direct marketing campaign!

Non Directional Trading For the Newbies

As you take a look at every trader’s portfolio, you’ll realize that forex options are always present in the list. This is true because such options do create really overwhelming returns even if the market economy is not at its best. In the traditional method of trading, forex traders mostly rely on their predictions about the movement of the currency prices at a certain time. This traditional practice tells that the prices of currencies only move in one direction. With non directional trading, the prices move in different directions, which makes predictions useless.

Non directional trading method can be applied in the forex market at any given time, despite the events happening in the market. With this, you can still continue to trade even when the market is lying low. This kind of trading method can be more effective when you use forex options along with it, where you don’t need to rely on your predictions about the currencies price movements. With the forex options, you can still continue to gain profit because you only need to see the difference in the strike prices and market prices upon the option’s expiration. This will then give you the signal to buy and sell.

This method gives you the advantage of the very nature of the forex options, which is non-trending. Through this, you will be able to know the probabilities of a certain price movement. You need not to become a professional forex trader to utilize the benefit of this trading method, in fact, beginners are encouraged to use this method in order to earn money without losing much.

How Can I Get Rich With Affiliate Marketing?

Most of the time, people start an online business as an affiliate marketer because it is the easiest way to build a business: you only need to promote somebody else’s products without having to create them. But not all business people tend to rake profits with affiliate marketing. Most of them only join an affiliate program but never get anything except for a big zero goose egg.

So how can you be a super affiliate who gets a six-figure income per month, like Ewen Chia, as an example? These are three key points that you need to do:

1) Build a list.

Never ever send a visitor directly to the sales page. Most of the people tend to promote their “naked” links which usually end up directly to the sales page. If you do this, it does not benefit you at all.

You will only depending on the sales page conversion, and even that is not at your benefits!

Without a list, you cannot give extra value to the customer. You don’t get to offer them bonuses, extra valuable reports, and even future sales. On average, a sales letter gets around 2% conversion. That means 98 out of 100 people that you send directly to the site will not buy.

If you do not capture them in your list, you miss the chance of promoting future sales to those 98 person.

So, build your list, and promote your list instead of your affiliate link.

2) Presell the offer.

Ken Evoy says that “effective pre-selling is the presentation of top-notch, editorial content, blending in *naturally* the benefits of a product or service as they pertain directly to your audience’s unique needs.”

In other words, you got to provide valuable content that gets your readers to trust you. Only with that valuable information, you blend in product and/or service recommendation that directly relate to the information you have provided, particularly emphasizing the BENEFITS of those products and/or services.

As a conclusion, never say to your prospective customers “Hey, buy this product because it will make you rich overnight!”. Instead, say “Hey, I managed to make more money when I follow this guide. It gives you benefits of how to craft a good sales letter, and it will convert more prospective buyers!”.

3) Create an incentive.

What’s differentiating you with millions other affiliate marketers? Why does customer need to buy from you instead of buying from him or her? What do I get when buying from your affiliate link?

These are questions in the mind of customers each and every time they’re shoved with affiliate link. You got to create an advantage with your affiliate offers in order to outsell other affiliates. Create a suitable bonus that will make your customer’s life easier, so they will have enough reason to buy from you.

And when they buy from you, you rake in the commission!

There you have it – three quick and easy ways to start banking bigger affiliate paychecks.