What A Marketing Planning Process Is

There’s something called the “marketing planning process” that I would like to go over with you today. What exactly is a marketing planning process? It’s simply how you will go about marketing your business in the best and low cost way as possible. Without this process of marketing, you’ll be running around like a straggling chicken.

So what are some of the things that should be included in your marketing planning process? Well I’m glad you asked. In today’s article, we’re going to take a look at the major things that will play a huge role in landing you more leads and customers than you could ever imagine in your business. Here’s the first thing that should be in your marketing planning process.

1) Testimonials

It’s tough to sell something without testimonials. Testimonials tell prospective customers that you deliver on your promises. And the more testimonials you have, the better. When marketing your products and services, be sure to include as much testimonials as possible so that you can further the chances of closing the sale.

So how do you go about getting customer testimonials? Well the first and most obvious way is to just ask them. Your customers will have no problem with giving you a testimonial – especially when there’s a gift involved. This way of promoting yourself is a cornerstone to your success.

Another way to get testimonials is by going above and beyond with your customer support. Whenever a customer needs help with something, you want to be there to offer the help. This is marketing 101, and is a key way to get testimonials automatically in your business. Let’s take a look at another element of your marketing planning process.

2) Focusing on backend marketing

Do you know what “backend marketing” is? Backend marketing is simply the process of selling to your existing customers. If you didn’t already know, this will make up 80% of your business profits – so selling to your existing customers is something that you will want to in fact do.

The easiest way to keep in contact with your customers is with postcards. Sure you can use letters also, but I think a postcard will do the trick, because it has so many personal elements to it. And if you can personalize your postcard with your customer’s name, the more likely you are to earn more money from them.

Focusing on your existing customers will be the primary source of whether or not you have success in your business. So even though it’s important to generate new customers, it’s also important that you follow up on these customers so that you can maximize the return that you get from these people. This is a no-brainer for me.

These are just some simple ways to have success in your business. If you can put these 2 strategies into use, you’ll have a good chance of maintaining your business, and earning more profits from it.

Good luck with using these techniques to make more money in your business.